Here is a nougat of information that surprisingly I havent heard spoken of much by SEO people. The length of time that a certain keyword has been associated with a certain page is a very important factor in ranking. For example: Suppose your competitors have pages optimised for the keyword “monkey feed” and then you come along and launch a page for “Indian monkey feed”. Soon you find you rank better then them for this keyword. So your competitors follow suit and change their pages to include “Indian monkey feed” just like yours. Who ranks better? Answer: You do. You will maintain your dominance for Indian monkey feed for some time dispite your competitors having better pages. Its not about the age of the page or the domain. Its simply about who was the first to include that keyword in their page. So the moral of the story is that when you launch a page, think about all the possible secondary keywords, like “Indian” that you may also want to rank well for - espacially the ones the competition haven’t yet thought of.

This entry was posted on Monday, July 13th, 2009 at 1:33 pm and is filed under keyword optimisation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.