Natural language keyword optimisation
Is it better to have many small pages or one large page to cover a range of keywords? This is a discussion I have had many times. In fact, inexperienced webmasters tend to dedicate a whole page to a keyword. This has advantages in that you can put the kw in the page title. But here is evidence that such flagrant over-optimising of your site in not needed and can even be damaging. You can achieve better results by having larger pages that cover a range of related keywords. The key is proximity of the secondary keywords. What do I mean by this? Look at the screenshot. The primary keyword of the page is “Kölner Karneval”, but the secondary keywords are things like “2010″. The result: the page works well for decent keywords like “Karneval 2010″. Why? Because the secondary keyword appears three times in close proximity, and is not distributed around the page. This is interpreted by Google as natural language and can be contrasted with a scattergun approach to kw distribution, which does not work. Believe me, this natural language approach does works. I have many examples and here I give you one. Have a nice day!
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